Catalogues are a great form of marketing for your products and/or services and are often forgotten about as a marketing tool. Utilised in the right way, they can be effective and achieve a fantastic return on investment for your business. In this article, we outline a few tips and benefits to explain why we think catalogues should be considered within your marketing strategy.
It is important to showcase your business and its products/services in the best way that matches your brand. Take into consideration your target market and what they would expect from or what they want from you. This is where the design is most important. The design should be captivating from the front cover to the pictures and layout inside. At Print Colchester, our in-house graphic design team can work with you to come up with the most effective design for your catalogue(s).
The Marketing Options
Catalogues not only come in different sizes, but can also be produced for different reasons. Consider the Christmas catalogues you receive yearly from your favourite companies. Catalogues can be produced for all the different holidays, i.e. Easter, Valentines Day, Mother’s Day, etc. andbe used for sales and promotions around them. Alternatively, a catalogue can showcase a particular line of your products/services. At Print Colchester, we can help you create the best catalogue for your goal.
With social media and the popularity of online shopping, this can actually be advantageous for the distribution of catalogues for your business. For example, a social media advertisement can be created with a link to your website where the customer can then sign up for a free copy of a catalogue to be sent to their home or even to download as a PDF for ease.
Direct mail campaigns are also a great way to distribute your catalogues and can be combined with your online marketing with the use of listing website details, social media accounts and promotion codes. Speak to our team at Print Colchesterfor more information on direct mail campaigns.
Your Return on Investment
One of the biggest benefits of catalogue marketing is the return on investment is easy to track. By using QR codes, promotional and catalogue codes combined with records of products/services used and dates distributed, it can allow you to easily track leads and sales generated by the catalogue. In addition, according to Direct Mail Solutions, up to 8 out of 10 customers bought through catalogues in comparison with other printed marketing material.
Contact Print Colchester today to discuss options for the next catalogue for your business!