Customers are of course the most important part of your business; without customers there wouldn’t be a business! That is why it is imperative to hold on to customers and ensure that they are loyal to your business as much as you are loyal to them.
Here we outline a few things to consider to keep your customers coming back for more:
Interacting with customers and its importance should not be forgotten. Speaking with customers can be done in various ways, both direct and indirect, i.e. face to face, online and through advertising and marketing campaigns. Keeping in frequent and consistent contact with your customers help them know that you care about them and what they want. In addition, customer feedback is beneficial to you andyour customers to ensure the best possible service so it is key to encourage feedback whenever possible.
2. Ease and Convenience
Customers are always going to be seeking simple ways to receive their products or services. More and more businesses are providing online services so that customers can purchase through social media or websites. These can be optimised to make the customer experience easy and effective. One way to do this is to study what your customers like the most, i.e. your best selling product/service, and offer click advertising for those particular products/services. Our sister company Webwalrus can help you get the best out of your website to make your customers’ purchases simple and quick so they have reason to come back.
A great way to keeping your customers loyal is offering a loyalty scheme. This can be in the form of special discounts or incentives to buy more products/services. For example, many coffee shops offer a loyalty card where you can get a free coffee with the more coffees you buy.
Print marketing can also be used here effectively. Flyers, leaflets or newsletters can be sent out to your target market with an offer of rewards if they buy certain products/services, e.g. “buy one get one free”.
Using all of the above strategies to keep your customers loyal will then reflect in your return on investment. This can be tracked with customer feedback surveys, tracking of sales and online analytics so you can easily see if your customers are returning frequently.
Contact our team at Print Colchester today to get the most out of your print marketing to keep your customers loyal!