How Combining Print and Digital Marketing Has Proven To Lead To More Sales
Print marketing and digital marketing are often thought of as separate marketing strategies when a mixture of both can lead to a fantastic return on investment, i.e. more sales. A business’ marketing strategy should always focus on the target market. This will define and shape all aspects of marketing and advertising. With this in mind, it…
Read MoreUsing Google Analytics to prove ROI from Print Marketing
Google Analytics is a great and free tool to track traffic to your business’ website and the return on investment (ROI) on your marketing. With social media it is easy to track visits to your website, customer interaction and sales from advertisements as it is built within the applications. Google Analytics makes it just as…
Read MoreCatalogues For Marketing
Catalogues are a great form of marketing for your products and/or services and are often forgotten about as a marketing tool. Utilised in the right way, they can be effective and achieve a fantastic return on investment for your business. In this article, we outline a few tips and benefits to explain why we think…
Read MoreKeeping Customers Loyal
Customers are of course the most important part of your business; without customers there wouldn’t be a business! That is why it is imperative to hold on to customers and ensure that they are loyal to your business as much as you are loyal to them. Here we outline a few things to consider to…
Read MoreOnline Versus Print Advertising
Advertising can be done with online AND print tools. But which tools are the most effective? It’s important to ask some questions first. What are your goals? Both online and print advertising have so many great benefits. However, we think there should be a mixture of both. Here are some pros for both and some…
Read MorePosters for Advertising
Posters are a great way to promote your business, brand or a special product or event. With the right strategy behind them, posters can be very effective in generating leads. At Print Colchester, we will design and supply your posters, with guaranteed high quality. Here are a few reasons why we think posters are a…
Read MoreFive Tips for Effective Leaflets
Leaflets are an often-forgotten marketing technique. However, with the right planning and the right design, it can be very effective and ultimately, a great way to advertise your business or specific offer. At Print Colchester, we can design and supply your leaflets to ensure an effective distribution from the get-go. We will help provide you…
Read MoreTop Tips for Designing Brochures
Brochures are a fantastic marketing tool to communicate what your business offers to clients, new and existing, as well as any other interested parties. The design is imperative to a brochure and at Print Colchester we can take the pressure off by assisting in designing your brochures as well as printing at the best quality. These…
Read MoreTop Tips for Successful Direct Mail Campaigns
Direct mail can still be hugely beneficial even in this modern age of digital marketing, especially in light of the recent General Data Protection Regulation (GDPR). It can be expensive however, so it’s important to get it right so that you maximise your return on investment. At Print Colchester we can help with your direct mail…
Read MoreReconnecting With Lost Customers
It’s easier to keep an existing customer than gain a new one. In an ideal world that’s what would happen. Unfortunately, that isn’t always the case and sometimes you will lose customers. At Print Colchester we can help you engage with lost customers and in this article, we’ll outline some ways you can do that. Reach…
Read More5 Benefits of Direct Mail
Why Direct Mail Still Works in 2019 Digital advertising is common-place but direct mail is still very much alive and kicking in 2019. Why? In an age when our in-boxes are loaded with advertising, direct mail stands out. In a nutshell: it’s personal, highly-targeted and there is an element of feel-good factor about it. After…
Read MoreTop Tips for Christmas Marketing
The feel-good factor is well underway at Christmas, which makes it is the perfect time to pull out all the stops to promote your Colchester-based business. Whether you run a pub, sell goods online or offer services such as hair and beauty, accountancy or DIY, people are always on the look-out for bargains over the…
Read More5 Website Must-Haves
5 Website Must-Haves Your website informs visitors what you do, why they need you and ultimately serves to drive up sales. Unlike an open all-hours convenience store, a website does not have to rely on passing footfall – it widens the net. Accessible 24-hours a day, it can get your brand noticed on a local,…
Read MoreWeb Design Experts Essex – 4 Marketing Must-Haves
Web Design Experts Essex – Starting a new business? Webwalrus, Colchester, gives the run-down on four essential marketing tools to help your business thrive.
Read More3 Cost Effective Marketing Tools for Start-ups
Three Vital, Inexpensive Marketing Tools for a Small Business If you are starting a new business, you won’t want to pay over the odds for your marketing but you will want to invest in tools that are effective. After all, if you don’t market your company, how will potential customers get to know about you?…
Read MoreOrder of Service Booklets – Weddings & Funerals Essex
From florists to outfits, venues to food and drink, the cost of a wedding can soon mount up, so the chances are you will want to save money as and where you can. If you are getting married in a church, an order of service booklet is a must-have to keep your guests informed of…
Read MoreAre you prepared for GDPR?
Is your business GDPR compliant? GDPR, which stands for General Data Protection Regulation, comes into full force on 25th May 2018 and will affect even the smallest of businesses. With the deadline just weeks away, it is important to be prepared. Here is a brief look at what GDPR means for you and your organisation,…
Read MoreCustom-Made Beer Mats – Print Colchester
Custom-Made Beer Mats Make a Catchy Marketing Tool Whether you are sitting in your local among friends, or having a romantic meal for two, you will always notice the beer mat in-front of you. It doesn’t matter how engaging the conversation, how much the person opposite bowls you over, or whether you are crying with…
Read MoreCelebrity Cardboard Cut-Out – Want to bring an A-lister to your New Year’s Eve party? Dazzle your guests with the next best thing
Whether you are having a sport-related New Year’s Eve celebration or a ‘books turned into film’ themed event, with James Bond or Harry Potter kicking-off the party in style, a celebrity cardboard cut-out is just the ticket; think of the selfies you can take!
Read MorePersonalised Christmas Gifts at Print Colchester
Make a friend or loved one smile with a unique Xmas gift, such as a personalised T-shirt, mug or canvas with your own photo, logo or slogan.
Read MoreLuxury Business Cards – Your Key to Networking Success
How high-end networking cards from Print Colchester are key to networking success at meetings, conferences and other corporate events.
Read MoreCountdown to Christmas with your own Printed Advent Calendar
Traditional Christmas Gift Ideas It can be hard to think of new Christmas gift ideas for your customers each year – plus that traditional custom made Christmas card or calendar might not be the exciting prospect it once was! So we’ve got a different Christmas tradition which you might like to make your own – custom…
Read MoreNew playing cards video spot
Printed Playing Cards Pack A Punch We have just released something completely new to us – our very first cartoon presentation. We want to share a novel product with you and wondered if you’ve ever thought of buying Playing Cards before, either as a one-off treasured gift or a corporate marketing tool? Now is the…
Read MoreWhy business cards still matter
While most of our business interactions and transactions today are digital – whether it’s email, digital signatures, conference calls or even networking – the humble printed business card still has a vital part to play. Reinforce your brand image For all the ease of digital communications, people still do business with people. We still choose…
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