January is peak time for new business startups. Those New Year’s resolutions see the foundation of many new companies and small businesses across the UK. But when the champagne has stopped flowing and the streamers have fallen to the floor, many entrepreneurs are left wondering how best to actually drive some trade to their door. Let’s have a look at some options.
Online Marketing & Social Media For Your New Business
The digital age is here – there is no getting away from it. You, like billions of others, are currently staring at a screen – supping up information that will help you achieve your business and life goals. So one of the best ways of getting through to new and potential clients is via the internet and social media channels. This could take the form of a company website, an email campaign, social media, or paid advertising. Each channel has it’s own benefits and pitfalls, but they can also be the most effective areas for you to explore. The key idea with all of these avenues is to keep it going – you may see only a small return in the first early days, but the effects can snowball with each addition to your blog, Facebook page or tweet. KEEP IT UP!
Press Ads And Printed Media
Advertising in print can still have a big impact for your new business. The simple fact that newspapers are still published means that they have a loyal readership – all of whom could be your next potential client. Make sure from day one you have a tailored press release in a paper or publication that is relevant to your new business. Making sure you are placing your message in the correct situation is key here- don’t expect a trade magazine for hair-dressers to be a good target for your construction business. If you are advertising for your night club, don’t stick posters up at your local old peoples home. STAY ON TARGET!
Business Networking
The early days of any startup are crucial for making contacts – meeting people who can help your business is only going to strengthen your position. Breakfast meetings and local business social events can help put the word out about your trade to new customers, but can also help you find the best deals on things you need to keep your company trading – consumables, utilities, even new members of staff. If you’re not sure about your local arrangements a good place to start would be with BNI – a long-established and respected club that will present a great forum for your message.
Trade shows for your sector are another great way of meeting people that know about your line of work and have similar interests. Don’t assume that everyone at a show will be your competitor- as long as you have a niche that you can be an expert in other folks will come to you for advice. Nobody knows everything or everyone. SPECIALISE!
What Not To Do!
Cheat, Lie or Steal. In the words of the great google in the sky- ‘don’t be evil’. There have been plenty of horror stories recently about nefarious online practices backfiring. Successful companies who had previously employed underhand tactics to guarantee themselves good web-rankings suddenly dropping off the radar altogether. If it feels wrong it probably is- so don’t be tempted! It will only come back on you in the end.
The Wrap Up
If you need assistance generating new customers we can help out with design and print for your new business. We are experienced with websites, emailers and traditional print design. We also offer printing of leaflets, posters and business stationery. Just let us know what you need!
