Just One More Cup…

The massive growth in the coffee industry has been obvious in the last ten years. Just walk down the high street and you can count tens of coffee shops – and that’s without crossing the street. With such a large amount of competition in the sector, how do the industry leaders make sure their customers keep coming back for one more flat white (extra sprinkles)?

The Loyalty Scheme

Well the answer, as I’m sure you already know, is loyalty schemes. Starbucks for example have their pre-paid cards which give you discount based on how much cash you load up on to a digital card. The strength of the Starbucks brand means that these cards have even become a collectors piece, with people buying the latest design just to complete the set.

“How does this help me?” I hear you cry – “We can’t afford to set up a digital card system for our business”. Well for some more cost effective inspiration just check out Caffe Nero. The low tech scheme they use is easy to duplicate. Pre-printed loyalty cards which the server stamps each time you buy a coffee. Buy 9 coffees and the tenth one is free. Simple, and easy to achieve. Plus it’s a model that can be replicated no matter what your business. Sure the details might need tweaking – but the tools stay the same, all you need is a loyalty card, a stamper – and you are away.

Take Action

I think you can guess where I’d recommend you buy those from right? Just click here and you can check out our printed loyalty cards, which also come complete with a stamper. And if you use the code AUC2014 you’ll even receive 5% discount off anything you purchase online.

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