How To Design A Brilliant Business Card

We print hundreds of business cards here at Print Colchester every week, so we see a lot of different approaches to the design. If you are stuck for how to set yours up then read on – it really is quite simple.

How to make a brilliant business card

What Size Should I Make My Business Card?

In the UK business cards generally come in one handy size: 85mm × 55mm. If you stick to this you won’t go far wrong. Although you can fit more on larger cards, people like to store business cards all together, and if yours doesn’t fit in the pile it might just end up in the bin.

What Should I Put On My Card?

There are a few elements to think about when you are designing a business card. The thing to remember is that these little cards are just that – little. So be prepared to keep everything nice and concise – don’t include superfluous information. So what are the essentials?

  1. Logo
  2. Business Name
  3. Your Name
  4. Telephone Number
  5. Email Address
  6. Website Address

These are definitely the must haves. Modern business is all about the branding, so your company logo is definitely the most important thing to have on there. If your logo doesn’t include your business name then that comes in a close second. From there we need to see your name (don’t just write it on in biro – not a good look). Now come the two main methods of communication – Telephone number and email address. These again are essential – after all a business card is all about getting in contact.

Moving on from there are a few items you might want to consider if you feel they will not cramp your card too much, or they are particularly important to you. This is my rundown in order of importance.

  1. Postal Address
  2. Tag Line
  3. Social media addresses
  4. Professional Qualifications
  5. Associated Groups or governing bodies
  6. Fax number

Hang on – surely a postal address is a must have for a business card?  Well modern life moves on, and your physical location has reduced in importance over the years. Letterheads are the place to definitely have your address (it’s the law!) but business cards, maybe not so much. Your choice. And what’s this about a fax number? Surely nobody uses fax anymore! Well you may well be surprised, for some businesses it is still an essential part of their telecommunications. And who are we to judge?

What Kind Of Typefaces (Fonts) Should I Use?

Hopefully if your branding is up to scratch you should already have some sort of idea about this, but just in case here are a few pointers. To fit on all your important details the typeface you choose might be quite small, so ensure it is easy to read even at small sizes. Also makes certain there is good contrast between the colour of your text and the colour of your background. If you are using very small text, sticking to a pure colour may help reduce any fuzziness that creeps in. 

Should I Print On The Back?

Definitely! The back of your business card is prime territory for proudly placing your logo, branding and tag line. Modern production methods mean that printing on the back of your card might not even have an implication on the price. So we always recommend people use a double sided design to maximise their marketing potential.

What About Bleed And Crop Marks?

These terms refer to methods used by printers to ensure that your printing comes out just as you expect. ‘Bleed’ is the area of your design that overlaps the limits of the printed area. Crop marks are guide lines used by printers to cut your business card to its final size. We can help if you are not sure how to go about putting these on your design, or you can always consult our full printing guide for more information.

Thanks for reading – don’t forget to drop any questions or feedback you might have in the comments below.

J

Joseph Hewes

Contributor to printcolchester.co.uk and tailormadeinvites.co.uk. Web designer, printer and marketer based in Colchester UK.

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