Starting a new business? Webwalrus, Colchester, gives the run-down on four essential marketing tools to help your business thrive.
Four Essential Marketing Tools for Start-Ups
“Great execution is the ultimate differentiator” – that’s according to Margaret Molloy, global chief marketing officer of New York based brand development agency Siegel+Gale.
Certainly, marketing sets your start-up apart from the rest and is essential for the longevity of your business. If you market your company correctly and give it a strong brand right from the start it puts you in the best possible position to reach your target audience. And, it goes without saying that the more customers you have, the bigger the boost to your income.
If you are setting-up a new business, the aim is to market your company as effectively as possible without breaking the budget. Here are four marketing essentials for start-ups:
Attention-Grabbing Logo
Your logo will feature on all your promotional material, from your website to your letterheads, business cards, give-aways, and press releases.
It is important to get it right, right from the start so it accurately conveys your company’s identity and creates brand loyalty. Louis Vuitton, for instance, is a prime example of a brand identity that consumers can show their loyalty with pride.
Eye-Catching Website
A website is your window to the world, and having a professionally-designed mobile-responsive website not only helps your company stand out, but helps build trust from potential clients.
A well-designed website with images shows visitors what your services/products are, why your company is different, who to contact, and how to pay for the services/products you offer. Click here to find out more about Webwalrus web design experts, Essex, who create high-quality, cost effective mobile-responsive websites.
Affordable SEO Services
It is all very well having a professionally designed website, but a great design is only half the battle. Your company also needs to be found in the search engines for your chosen keywords to reel in customers and make your business thrive.
Webwalrus web designers consider search engine optimisation from the start. Click here to find out how Webwalrus’ SEO services Colchester can help improve your start-up’s online visibility.
Engaging Social Media
With the advent of GDPR, the use of social media is likely to gain an even bigger boost. More local and national firms are using the likes of Facebook and Twitter to reach out to potential customers with engaging content, from news, views to competitions.
At Webwalrus we can link social content to your website to help boost sales. Just click on the links above to find out how we can help.
