Top Tips for Successful Direct Mail Campaigns

Direct mail can still be hugely beneficial even in this modern age of digital marketing, especially in light of the recent General Data Protection Regulation (GDPR). It can be expensive however, so it’s important to get it right so that you maximise your return on investment. At Print Colchester we can help with your direct mail campaigns by designing and printing bespoke stationery on your behalf. In this article we outline our top tips for successful direct mail campaigns.

  1. Who are you going to target?

Consider the demographics of your target market. Do you want to target men or women? What age? Are they renting or do they own their own home? Where do they live? Once you’ve decided on your target market and where they are you can think about how you’re going to reach them.  Which leads nicely onto our next tip…

  1. How will you reach people?

You could mail people using traditional mail services. Our sister company Mailboxes Colchester offers a delivery service. You could also consider having them distributed with the free local paper. If you’re on a budget, you could deliver leaflets or letters yourself or get your kids to do it.

  1. What will you send?

Are you going to send a traditional letter? A postcard? Or simply deliver leaflets? At Print Colchester we can design and print branded stationery, post cards and leaflets for your business.  Consider writing a handwritten note on bespoke stationery for a personal touch.

  1. How does it look?

It’s important that whatever you’re sending looks professional. Ensure it’s designed by an expert and printed on quality materials. At Print Colchester we offer both design and printing services.

  1. How does it sound?

Make you sure you write copy that is easy to read, grammatically correct and is effective in leading prospects to make a purchase. Consider hiring a copywriter or copy editor to assist you in this.

  1. Is it enticing?

Include an offer that’s too good to refuse to entice potential customers to get in touch, or even better, make a purchase. When they do get in touch ensure you have an effective method of accurately recording their information so that you can measure your return on investment and follow up. Remember to obtain permission for storing their information and keeping in touch.

Contact Print Colchester to order your bespoke stationery and get started with your direct mail campaign today.

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Suffolk Social Media

Sam Brook is a contributor to the Print Colchester blog from her usual home over at Suffolk Social Media. She's an expert in marketing online and is glad to help local businesses improve their social reach.