Top Tips for Designing Brochures

Brochures are a fantastic marketing tool to communicate what your business offers to clients, new and existing, as well as any other interested parties. The design is imperative to a brochure and at Print Colchester we can take the pressure off by assisting in designing your brochures as well as printing at the best quality.

These are some of our top tips to consider when it comes to designing a brochure:

1. What is your goal?

The critical question to ask is what are you trying to achieve with your brochures? Who is your target market? Brochures aid in promoting your business’ products and services, are best used for bringing in new clientele and having a goal in mind helps bring the best design to life.

2. What is your budget?

The next thing to consider is how much you are able to or willing to spend. The budget is key for the quality of the brochure, which is important in aligning with your brand. The budget also affects the style and design you want to achieve. At Print Colchester, we can help you work out the best option for your brochure within your budget.

3. What’s on offer?

Your design should be centered around your product or service and details should be clear and to the point. Great quality and relevant pictures should be used to capture the eye of the customer as well as making it clear what’s on offer. Fonts should be appealing and in line with your brand; the less variation of fonts used the more effective it will be, keeping the design clean. Print Colchester can help put this together in the best design that works for your brochure.

4. What is the call to action?

A brochure should have a call to action and/or easily visible contact information and should stand out within the brochure. At Print Colchester, we can help create the best design to make your call to action draw in your new customers.

These questions will help you figure out where to start with your design. Once you have the answers, Print Colchester can help you choose the right type/fold for your brochure at the best price within your budget. With our in-house graphic design services, we can help you create the most compelling design to attract new business. Contact Print Colchester to get your brochures designed and printed today!

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Suffolk Social Media

Sam Brook is a contributor to the Print Colchester blog from her usual home over at Suffolk Social Media. She's an expert in marketing online and is glad to help local businesses improve their social reach.