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Top Tips for Christmas Marketing

The feel-good factor is well underway at Christmas, which makes it is the perfect time to pull out all the stops to promote your Colchester-based business. Whether you run a pub, sell goods online or offer services such as hair and beauty, accountancy or DIY, people are always on the look-out for bargains over the festive season and this, combined with the fun factor at Christmas, is an excellent opportunity to attract new business.

Here Print Colchester offers top-tips on how to add seasonal cheer to your marketing.

Add sparkle to your social media posts

With as many as eight in ten of people in the UK using Facebook, not to mention Twitter, Instagram and a host of other channels, social media is a cost-effective way to reach a wide audience. Christmas is the ideal time to step up brand promotion with special offers, advice over the festive period, and/or pictures of décor and staff. You can never be short of entertaining posts at this time of year and you can encourage interaction by asking customers to send in their Christmas photos or top tips.

Run a competition or giveaway

Everyone loves a competition or giveaway and whether you sell products online, or offer services, you can ask a simple question about your brand to encourage new business and reward existing customers. You could run your competition online, or promote it through posters, cards and leaflets, and/or email marketing. Reward your lucky winner/s with a product or service, and the runner/s-up with a hamper of festive gifts and branded goods.

Have fun with your branding 

Popular ways to add festive elements to your branding is via your website, posters, and/or social media. But there’s plenty of other creative ways to add seasonal flare to the celebratory month. If you run a pub or a bar, for example, festive beer mats always go down well, and a cardboard cut-out of a celebrity in a themed pub is a magnet for selfies to be shared on social media. In addition, reward loyal clients with branded gifts, such as mugs or T-Shirts, along with the company Christmas card.

Offer seasonal discounts and offers

Seasonal discounts and offers boost sales as they encourage shoppers to buy more over the festive period. Consider discounts on selected products, two for one offers, or a free gift with certain purchases. You can promote your offers via your website, though email marketing, posters and/or leafleting. Alternatively, a loyalty card scheme will reward repeat customers and can run from Christmas until the New Year.

For more ideas on products for Christmas marketing in Colchester check out our store today!


Suffolk Social Media

Sam Brook is a contributor to the Print Colchester blog from her usual home over at Suffolk Social Media. She's an expert in marketing online and is glad to help local businesses improve their social reach.