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Reconnecting With Lost Customers

It’s easier to keep an existing customer than gain a new one. In an ideal world that’s what would happen. Unfortunately, that isn’t always the case and sometimes you will lose customers. At Print Colchester we can help you engage with lost customers and in this article, we’ll outline some ways you can do that.

  1. Reach out

The best way to reconnect with ex-customers is to speak to them. So, pick up the phone or arrange a meeting. Remember that people buy people, so building relationships is key.

  1. Ask questions

If you want to know why your customer has left, then ask. You could also send out a survey to ex-customers. Once you know what the issues are, you can address them. Our sister company Webwalrus can assist with email marketing campaigns and surveys.

  1. Follow up

“The fortune’s in the follow up” as the saying goes. Once you’ve spoken to your ex-customer, follow up with a handwritten note on a postcard or bespoke stationery. At Print Colchester we can design and print postcards and bespoke stationery on your behalf.

  1. Connect on Social Media

Keep in touch with previous customers on social media networks such as LinkedIn, Facebook, Twitter and Instagram. Be sure to engage by commenting on, liking and sharing their posts. For help writing and implementing a social media marketing strategy, please contact our sister company, Webwalrus.

  1. Special offers

Make your lost customers an offer they can’t refuse to entice them back. Although offering a discount is the obvious choice, you could be more creative and offer a free gift instead. At Print Colchester we offer a range of branded gifts to keep your brand at the forefront of your customers and ex-customers minds. In addition to that you could offer something really special such as a day at the races or a corporate box at the football.

  1. Keep them

Once you’ve won your customer back keep in touch with regular meetings. You can keep in contact by sending postcards or via email. You could also consider a loyalty scheme. At Print Colchester we can design and print your postcards and loyalty cards. Our sister company, Webwalrus can help you with email marketing campaigns.


Follow these guidelines to reconnect with your previous customers and ultimately win them back. Contact Print Colchesterto order your postcards, bespoke stationery, branded gifts and loyalty cards. Contact our sister companyWebwalrusto find out more about social media, email marketing and surveys.

Suffolk Social Media

Sam Brook is a contributor to the Print Colchester blog from her usual home over at Suffolk Social Media. She's an expert in marketing online and is glad to help local businesses improve their social reach.