3 Cost Effective Marketing Tools for Start-ups

Three Vital, Inexpensive Marketing Tools for a Small Business

If you are starting a new business, you won’t want to pay over the odds for your marketing but you will want to invest in tools that are effective. After all, if you don’t market your company, how will potential customers get to know about you? Fortunately, there are three tools available that won’t break the budget, but will help spread the word that you mean business. 

  1. Business Cards

Business cards are a networking essential; they let people know exactly what you do, why they need you, and how to contact you. They are essentially your ‘shop window’ and project your company image when you swap them at conferences, exhibitions, networking events and meetings.

Business contact cards should not only be used to direct potential customers to your website, but also as a ‘mini-leaflet’ to advertise in restaurants, coffee shops and related organisations. Don’t miss the opportunity to use your business card to offer discounts or loyalty schemes to attract further interest.

If you don’t want to offer discounts on your company card, through Print Colchester you could create a separate batch of loyalty cards as an additional money-spinner. It will encourage your customers to return time and time again!

  1. Leaflets

Posting leaflets through people’s doors is another cost-effective way of promoting your brand. Leafleting can be used to target households in your catchment area and can also be left on display in related local businesses.

A top tip is to avoid making your leaflet too wordy; less is more when it comes to leaflets. Just include basic information, such as a company name, a website address, address, telephone number, along with a catchy slogan and good visuals to make it as eye-catching as possible.

Another way to bring customers through the door is to add a discount code, or money-off voucher… that’s likely to feed their interest and leave them wanting more.

  1. Letterheads

Writing all correspondence on company headed-paper is essential for three reasons: it displays professionalism, gives at-a-glance contact details and promotes the brand in a positive way.

Whether you are sending an invoice, or interacting with a customer, company headed-paper improves the appearance of your letter and makes your brand appear more trustworthy. It is likely that the letter will remain on file, showing customers and suppliers how to get in touch.

Print Colchester print on high quality 120gsm bond paper which is suitable for use on both laser and ink-jet printers.

Print Colchester supplies high-quality business cards, leaflets and letterheads. Just click on the link to find out more.

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Suffolk Social Media

Sam Brook is a contributor to the Print Colchester blog from her usual home over at Suffolk Social Media. She's an expert in marketing online and is glad to help local businesses improve their social reach.